Privacy Policy

Last updated: February 1, 2026

The Company is committed to protecting Your privacy. This Privacy Policy explains how We collect, use, and safeguard Your information when You use the Service.

By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

TL;DR: BulkMode is designed exclusively for healthy weight gain—not weight loss. We use third-party AI services for food photo analysis. We treat Your Health Data with extra care and do not sell or share it for advertising purposes. Your nutrition data stays private in Your Account.

1. Definitions

"Account" means the unique profile created for You to access the Service.

"Application" means the mobile application titled "BulkMode," designed exclusively to help users gain weight in a healthy manner. The Application is not intended for weight loss, calorie restriction, or maintaining a caloric deficit.

"Company," "We," "Us," or "Our" means Simplify Possible LLC, an Illinois limited liability company, with mailing address 4235 N Mobile Ave, Chicago, IL 60634, United States.

"Device" means any device used to access the Service.

"Health Data" means information You provide relating to Your physical characteristics, health, nutrition, or goals, including weight, height, date of birth, gender, food logs, calorie targets, and body metrics.

"Personal Data" means information that identifies or can reasonably be linked to an individual, including identifiable health information.

"Usage Data" means data collected automatically through use of the Service, including device information, activity logs, IP addresses, and analytics data.

"User Content" means photos, images, text, food entries, or other inputs You upload or submit through the Service.

"Website" means bulkmode.app.

"You" means the individual using the Service or the organization on whose behalf the Service is used.

Important Health Disclaimer

The Service is NOT medical advice. The Application is an educational nutrition tracking tool, NOT a substitute for professional medical advice, diagnosis, or treatment.

For complete health and safety information—including metabolism system disclaimers, AI accuracy limitations, eating disorder resources, and guidance for minors—please review Our Health Disclaimer and Terms of Service.

If You or someone You know is struggling: Contact the National Eating Disorders Association (NEDA) at 1-800-931-2237 or text "NEDA" to 741741. In crisis, call 988.

2. Information We Collect

Personal Information

When You create an Account or use the Service, We may collect:

Health and Nutrition Data

When You use the Service's calorie tracking features, You provide Health Data:

Automatically Collected Information

We automatically collect certain Usage Data:

Referral Program Data

If You use a referral code or refer others to the Service, We store:

This data is used solely to grant referral rewards.

Feedback and Preferences

During onboarding, We may collect:

You may also optionally provide feature requests in Your profile settings. This feedback helps Us improve the Service and is not shared with third parties.

Derived and Aggregated Data

We automatically generate aggregated summaries of Your daily nutrition data to power features like streak tracking, achievements, and progress analytics. This includes:

This data is derived from Your food logs and is used solely to provide You with progress insights and unlock achievements.

Technical Sync Data

To ensure reliable data synchronization and prevent duplicate requests, We temporarily store:

This technical data is used solely for operational reliability and is automatically cleaned up after its retention period.

On-Device Data Storage

To provide offline functionality and a seamless experience, We store certain data locally on Your Device:

This local data remains on Your Device and syncs with Our servers when connected to the internet. Deleting the Application from Your Device removes all locally stored data. To delete Your data from Our servers, use the Account deletion feature before uninstalling.

Background Data Synchronization

The Application uses an offline-first architecture, meaning Your data is saved locally first and then synchronized to Our servers in the background. This ensures You can use the Application even without internet connectivity. When You regain connectivity:

Push Notifications

Notification Permissions: With Your consent, We may send push notifications for meal reminders, streak maintenance, subscription status, and progress updates. You can disable notifications in iOS Settings at any time.

If You enable push notifications, Apple provides Us with a device token to deliver reminders and updates. This token:

Meal Timing Pattern Learning

To provide personalized meal reminder notifications, the Application learns from Your meal logging habits:

This feature helps ensure You receive reminders at times that work for Your lifestyle rather than generic times that may not fit Your routine.

Biometric Information

Illinois BIPA Compliance: The Service does NOT collect, capture, purchase, receive through trade, or otherwise obtain biometric identifiers or biometric information as defined under the Illinois Biometric Information Privacy Act (740 ILCS 14/1 et seq.). Our AI food analysis technology identifies food items in photographs only and does not perform facial recognition, facial geometry analysis, fingerprint scanning, voiceprint analysis, iris scanning, retina scanning, or any other biometric identification of individuals who may appear in photographs.

Home Screen Widget

The Service offers iOS Home Screen widgets that display Your daily calorie progress, macro breakdown, and streak information at a glance.

Widget Data Sharing

Social Sharing Features

The Service may offer features that allow You to share Your progress on social media platforms, including:

What You Control When Sharing

Share cards include BulkMode branding and Our website URL. When You share to external platforms (Instagram, Twitter, etc.), those platforms' privacy policies govern how the shared content is handled.

Siri and Voice Commands

The Service supports Siri Shortcuts, allowing You to log food and check Your progress using voice commands. When You use Siri with the Application:

3. How We Use Your Information

We use Your information to:

We do NOT use Your data for: Advertising, selling to third parties, or cross-app tracking.

Service Improvement

We may use anonymized and aggregated data, including food photos and meal information, to improve Our AI food recognition technology. This data is de-identified before use and is not linked to Your identity. Photos submitted for analysis may be used for these improvement purposes in an anonymized form.

Progress Photos: If the Service offers progress photo features in the future, these photos will never be used for AI model training. Progress photos are personal and remain private within Your Account.

We may also integrate with third-party nutrition databases and update Our analysis methods, data sources, and AI providers at any time to enhance accuracy and Service quality.

Automated Decision-Making

Our AI-powered nutritional analysis involves automated processing of Your food photos to estimate calorie and macronutrient content. This is automated decision-making as defined under GDPR Article 22.

Personalized Target Calculations: The Service uses automated algorithms to calculate Your calorie and macro targets based on Your profile data (height, weight, age, gender, activity level, body fat percentage, exercise frequency, training experience, weight history, and recent weight trend). These calculations use established nutrition science formulas with adjustments based on Your individual characteristics.

Adaptive Learning: Over time, the Service learns Your actual metabolic rate by analyzing Your food intake and weight changes. This learned data is blended with formula-based estimates to provide increasingly personalized recommendations. You can view and override these calculations at any time in Your profile settings.

You have the right to:

AI estimates are approximations based on visual analysis and may vary from actual nutritional values. You are responsible for verifying nutritional information, especially for medical dietary requirements. The Service does not make automated decisions that have legal or similarly significant effects on You—nutritional estimates are informational tools only.

4. Information Sharing and Disclosure

We do not sell, trade, or rent Your Personal Data. We only share data with trusted service providers who help Us operate the Service:

Service Providers

Data Processing Agreements

We have executed Data Processing Agreements (DPAs) with Our primary sub-processors as required by GDPR, including Supabase (database hosting), RevenueCat (subscription management), and PostHog (analytics). These agreements ensure that Our service providers process Your data in compliance with applicable data protection laws.

Important: Only anonymous analytics data is shared with PostHog. Your Health Data (food logs, weight, photos) is never sent to analytics services and remains in Your private Account.

Legal Requirements

We may disclose Your information if required by law or in response to valid legal requests from public authorities.

Business Transfers

If the Company is acquired or merged with another company, Your data may be transferred. We'll notify You before this happens.

5. Data Security

We implement strong security measures to protect Your information:

However, no method of transmission over the internet is 100% secure. While We strive to protect Your information, We cannot guarantee absolute security.

Data Breach Notification

If We discover a security breach affecting Your Personal Data, We will:

6. Your Rights and Choices

You have the following rights regarding Your Personal Data:

How to Delete Your Account

You can delete Your Account at any time:

  1. Open the Application and go to Profile
  2. Tap "Account Settings"
  3. Tap "Delete Account"
  4. Confirm deletion

Important: Account deletion is immediate and permanent. When You delete Your Account, all data is removed from Our active systems immediately. Automated backup systems may retain encrypted copies for up to 7 days for disaster recovery purposes, after which all copies are permanently deleted. Your data (food logs, photos, weight history, achievements, streaks) cannot be recovered after deletion.

Anonymous Accounts

If You use the Service without signing in (anonymous account), Your account is authenticated through a secure session stored in Your Device's keychain. This session typically persists even if You delete and reinstall the Application, allowing Your data to be restored from Our servers.

You can delete Your anonymous account and all associated data at any time using the "Delete Account" option in Account Settings—no sign-in required.

However, if Your Device's keychain is cleared (e.g., factory reset, new device, or certain backup restoration methods), You will permanently lose access to Your anonymous account and will not be able to recover, export, or request deletion of it.

To ensure You never lose access to Your data, We strongly recommend signing in with Apple, which allows account recovery on any device. Orphaned anonymous data will be automatically deleted after 3 years of inactivity per Our retention policy.

Orphaned Anonymous Account Data

If an anonymous Account becomes inaccessible (e.g., keychain cleared, device lost without backup), We cannot identify or contact You. Such orphaned data will be automatically deleted after 3 years of inactivity. We cannot fulfill data access, correction, or deletion requests for orphaned anonymous accounts as We have no way to verify ownership without the original session credentials.

State-Specific Privacy Rights

California Residents (CCPA/CPRA)

If You're a California resident, You have additional rights:

Do Not Sell or Share My Personal Information

We do not sell Your Personal Data. We do not share Your Personal Data for cross-context behavioral advertising. Because We do not sell or share Personal Data as defined by California law, there is no need to opt out—but if You have questions, contact Us at support@bulkmode.app.

Sensitive Personal Information

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), Health Data—including Your weight, food logs, calorie intake, and nutritional information—is classified as "Sensitive Personal Information." We collect and process this data solely to provide the core functionality of the Service (tracking Your nutrition and progress toward Your weight gain goals). We do not use Sensitive Personal Information for purposes other than providing the Service, and We do not sell or share it for advertising or profiling purposes.

Virginia, Colorado, Connecticut, and Utah Residents

You have similar rights including access, deletion, correction, and data portability. You can also opt-out of targeted advertising and profiling (We do not engage in these practices).

Washington and Nevada Residents (Consumer Health Data)

Under the Washington My Health My Data Act and the Nevada Consumer Health Data Privacy Law, "consumer health data" includes information related to Your physical health, nutrition, body measurements, and fitness. The following describes how We handle consumer health data as defined by these laws:

Categories of Consumer Health Data We Collect:

Purpose: We collect this data solely to provide personalized nutrition tracking, calorie target calculations, and progress insights through the Service.

Processors: Consumer health data is processed by Supabase (cloud hosting), OpenAI and Google Gemini (AI food analysis — photos only, immediately discarded), and stored locally on Your Device. RevenueCat and PostHog do not receive consumer health data.

Your Rights: You may access, correct, or delete Your consumer health data at any time through the Application (Profile → Account Settings → Delete Account) or by contacting Us at support@bulkmode.app.

Appeals: If We deny a deletion or access request, You may appeal by emailing support@bulkmode.app with the subject line "Consumer Health Data Appeal." If You are unsatisfied with the outcome, You may contact the Washington Attorney General or the Nevada Attorney General.

European Union Residents (GDPR)

If You're in the EU/EEA, You have rights under GDPR including all the above, plus the right to lodge a complaint with Your local data protection authority.

Legal Basis for Processing (GDPR)

For users in the European Union, European Economic Area, or United Kingdom, We process Your data under the following legal bases:

You may withdraw consent at any time by deleting Your Account. However, withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. Withdrawing consent will prevent Us from providing the Service to You.

Important: Due to the nature of the Service, withdrawing consent for health data processing requires Account deletion, as the Service cannot function without processing this data. The core purpose of the Application is to track and analyze Your nutrition and health metrics—without consent to process this information, We cannot provide any meaningful functionality.

When You provide consent, We record the date and time of Your consent for Our compliance records.

To exercise these rights, contact Us at support@bulkmode.app. We'll respond within 30 days.

7. Data Retention

We retain Your data only as long as necessary:

Account Inactivity

Accounts that have been inactive for 3 years are automatically deleted. An Account is considered "inactive" if there has been no activity for 3 years, including:

To prevent deletion, simply log in to Your Account before the 3-year inactivity period expires. We recommend exporting Your data periodically if You anticipate extended periods of non-use.

8. Analytics and Performance Monitoring

Privacy-First Analytics

The Service uses PostHog, an analytics service configured for anonymous usage, to understand how people use the Application. This helps Us fix bugs and improve features.

What We Collect (Anonymous)

All analytics data is completely anonymous and cannot be linked to Your identity:

What We DON'T Collect

Opting Out of Analytics

You can disable anonymous analytics collection at any time via Settings → Privacy & Data → Share Analytics toggle in the Application. When disabled, no Usage Data is sent to Our analytics provider.

PostHog Details

PostHog is configured for anonymous, privacy-respecting analytics:

Note: We never use analytics for advertising, cross-app tracking, or selling data. Analytics is solely for improving Your Service experience.

9. International Data Transfers

Your data may be processed in countries other than Your own. When We transfer data internationally, We implement appropriate safeguards to protect it in accordance with this policy and applicable laws.

Data Storage Locations

International Transfer Safeguards

For users in the European Union, European Economic Area, or United Kingdom, international data transfers to the United States rely on Standard Contractual Clauses (SCCs) approved by the European Commission, as well as supplementary security measures including encryption in transit and at rest.

10. Children's Privacy

COPPA Compliance: We comply with the Children's Online Privacy Protection Act (COPPA). The Service is not intended for children under 13 years of age. We do not knowingly collect Personal Data from children under 13. If We become aware that We have collected Personal Data from a child under 13, We will delete that information promptly.

If You believe a child under 13 has provided Us with Personal Data, please contact Us at support@bulkmode.app.

Users Ages 13-17

If You are between 13 and 17 years old, We strongly recommend parental or guardian supervision when using the Service. Consult with Your parents, guardians, or healthcare professionals before starting any diet or nutrition program.

Important for Young Users: The Service is an educational nutrition tracking tool, not medical advice. If You are under 18, You should talk to Your parents or guardians and consult a healthcare professional before starting any diet. Stop using the Service if it makes You feel anxious or unhealthy about food.

Eating Disorder Resources: If You or someone You know is struggling with an eating disorder, please contact the National Eating Disorders Association (NEDA) Helpline at 1-800-931-2237 or text "NEDA" to 741741.

11. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in Our practices or for legal reasons.

When We make changes, We will:

Your continued use of the Service after changes indicates Your acceptance of the updated policy.

12. App Store Privacy Information

Our iOS App Store listing includes a Privacy Nutrition Label that describes the data We collect and how We use it. This label is designed to help You understand Our data practices at a glance before downloading the Application.

We keep Our App Store privacy label accurate and up-to-date. If Our data practices change (for example, if We begin retaining food photos for AI improvement), We will update both this Privacy Policy and Our App Store privacy label accordingly.

The privacy label reflects that We:

Contact Us

For privacy-related questions or to exercise Your data rights, contact Us at:

Email: support@bulkmode.app

We respond to all privacy inquiries within 48 hours. For Account deletion or data requests, please allow up to 30 days for processing.